Building financial technology that actually works for real people
We started noventlorax because traditional financial tools felt disconnected from how Australians actually manage money. Seven years later, we're still asking the same question: what would finance look like if it was designed around your life?
Started in a cramped Sydney office with three developers and one big frustration: why was financial software so complicated? We spent our first year just talking to people about their money problems. Turns out, everyone had the same complaints.
Our expense tracking tool finally clicked with users. Not because it was fancy, but because it actually saved people time. We learned that good technology disappears into the background – you barely notice it's there, but your life gets easier.
Moved to our Auburn headquarters and hired our first customer support team. This was huge for us – suddenly we weren't just building software, we were building relationships. Every support conversation taught us something new about what people needed.
Won the Australian FinTech Innovation Award, but more importantly, reached 50,000 active users. The award was nice, but seeing real people save actual time and money with our tools – that's what keeps us going every morning.
We're working on something completely new – financial planning that adapts to life changes automatically. It's ambitious, maybe a bit crazy, but that's how we like our projects. Expected launch in late 2025.
We measure success by how much stress we remove from people's financial lives. Profit follows naturally when you solve real problems well.
If our grandmother can't use it without instructions, we redesign it. Complexity is the enemy of adoption – and adoption is what creates real impact.
We tell customers when our product isn't right for them. Trust builds slowly and breaks quickly – so we choose transparency over quick sales every time.
We ship quickly, learn faster, and adjust course when needed. Perfection is the enemy of progress – we'd rather improve continuously than launch perfectly.
We're a mix of financial experts, technology enthusiasts, and design nerds who happen to work really well together. Most of us have been burned by bad financial software before – it's part of why we care so much about getting this right.
Chief Technology Officer
Former banking systems architect who got tired of building software that bankers loved but customers hated. Spends weekends rock climbing and debugging code – sometimes simultaneously.
Financial technology shouldn't feel like technology at all. It should feel like having a really smart friend who happens to be great with numbers and never judges your spending choices.
